Super Bowl Doritos Advert turns people off corn!

I ate a packet of Doritos last week, and enjoyed it. Cheese Supreme and Cool Ranch are my two preferred flavours, although with a rich tomato relish dip, plain is always better. Today, I discovered that is there is more to my Doritos than I realised.

Of the big headlines coming out of today’s Super Bowl, is not the Broncos winning or the game itself, nor is it the half time performance by Coldplay et al, or even Lady Gaga’s pretty sensational singing of the American national anthem; it is the Doritos ad.


What kind of controversy could a corn chip possibly incite? Obesity? Cholesterol? Close…well, not near close. Pro-abortionists are up in arms because the ad, “ humanises foetuses”. That’s right. They are offended because the advertisement shows an unborn child in the womb, in such a way that suggests that it is human.

Here is the exact tweet sent by NARAL (National Abortion Rights Action League):

“#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50”

First of all, when one sees an ultrasound of a pregnant woman, one is in fact seeing a human being in the womb. He or she is not an inanimate object, nor plant life or four-legged creature; the fetus is a human being.

Leaving that simple fact aside for a moment, there are no religious connotations in the advert, and there is no subversive social engineering occurring, to my knowledge. As far as I can tell,  there is no intent, whether deliberate or subconscious, to promote a pro-life agenda.

This is a simple and humorous promotion of a corn chip.

In fact, if NARAL hadn’t begun this surge of twitter outrage, I doubt if I would have thought about a connection between Doritos and abortion. Now, everyone does, and we all seeing how wonderfully made an unborn child is, even if CGI has helped out a little.

This irrational and over-the-top response by NARAL exemplifies however, a growing trend in western societies. ‘Freedom of Speech’ is fast becoming a phrase devoid of its intended meaning. Dissenting views are tolerable so long as they keep quiet. Diversity is society’s clarion call, unless of course you are a Christian who trying to present a view in the public realm (or a chip company).

In case you think that this Doritos’ advertisement is a one off example:

Before Christmas an advertisement featuring the Lord’s Prayer, was produced for the Church of England, and was quickly banned from British cinemas.

Here in Australia, in August last year, a paid advertisement by the Marriage Alliance was banned by several radio stations and by Channels 7 and 10, despite the fact that the ad did nothing more than affirm the current law in Australia regarding marriage.

This is the bizarre world in which we now live, and we shouldn’t be surprised to find this happening more and more.

What is a Christian response? I am reminded of the words of the Apostle Paul in 2 Corinthians 4, words we need to take to heart as we prepare for an increasingly hostile culture in Victoria, Australia and beyond.

“Therefore, since through God’s mercy we have this ministry, we do not lose heart. 2 Rather, we have renounced secret and shameful ways; we do not use deception, nor do we distort the word of God. On the contrary, by setting forth the truth plainly we commend ourselves to everyone’s conscience in the sight of God. 3 And even if our gospel is veiled, it is veiled to those who are perishing. 4 The god of this age has blinded the minds of unbelievers, so that they cannot see the light of the gospel that displays the glory of Christ, who is the image of God. 5 For what we preach is not ourselves, but Jesus Christ as Lord, and ourselves as your servants for Jesus’ sake. 6 For God, who said, “Let light shine out of darkness,” made his light shine in our hearts to give us the light of the knowledge of God’s glory displayed in the face of Christ.

7 But we have this treasure in jars of clay to show that this all-surpassing power is from God and not from us. 8 We are hard pressed on every side, but not crushed; perplexed, but not in despair; 9 persecuted, but not abandoned; struck down, but not destroyed. 10 We always carry around in our body the death of Jesus, so that the life of Jesus may also be revealed in our body. 11 For we who are alive are always being given over to death for Jesus’ sake, so that his life may also be revealed in our mortal body. 12 So then, death is at work in us, but life is at work in you.”


Finally, back to this non-religious pro-corn chip eating ad. I need to be transparent and make a confession, it is true, I am biased toward this ad, and it’s not because of baby – apparently the creator is an Australian filmmaker! So naturally, I think it’s greatest advert of all for SuperBowl 2016.

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