The Changing Algorithm of Facebook

“Stay away from a fool,
for you will not find knowledge on their lips.

 The wisdom of the prudent is to give thought to their ways,
but the folly of fools is deception”. (Proverbs 14:7-8)

 

Facebook has been on the receiving end of some harsh criticism this week. It has been revealed that analytics firm, Cambridge Analytica, went digging around Facebook and used the uncovered gold dust to help the 2016 Presidential campaign of Donald Trump. It’s being reported that as many as 50 million Americans had their private facebook information accessed and used.

I don’t like data-mining; it’s intrusive, a virtual version of a garage sale, except someone is selling your information without your knowledge and permission.  I may not like it, but I do however assume that marketing companies are doing this all the time. Is it really a coincidence that after researching a vacation online, within minutes I find advertisements appearing for airlines and accommodation?

People are so incensed by Facebook’s negligence, that shares have dropped in value and people have begun closing their accounts. Elon Musk announced yesterday that Tesla had deleted their facebook page.

Peter Hatcher wrote for The Age,

“America’s Big Tech firms have had a free run for a long time now. The normal standards were suspended for them. The soft power of their image gave them worldwide licence to evade tax, break laws, abuse customers’ trust and exploit workers.

“The personal information of some 50 million Facebook users was misused by a political consultancy to help Donald Trump’s 2016 election campaign target voters. The consultancy, now notorious, is called Cambridge Analytica.

Facebook shrugged off the scandal and stonewalled the public and the US Congress for the first five days. It responded not to its angry customers or concerned Congress members but only to its falling share price. Facebook founder and major shareholder Mark Zuckerberg decided that it was serious only after he had lost $US9 billion in personal wealth.

“So this was a major breach of trust and I’m really sorry that this happened,” were Zuckerberg’s first words in a CNN interview this week. “So our responsibility now is to make sure that this doesn’t happen again.”

This is nothing new. When the Obama campaign used data-mining in the 2012 campaign, it was hailed as a technological masterstroke and use of innovation.

As an another example, the Brisbane Times reported during the week that Gold Coast City had planned to use data-mining during the upcoming Commonwealth Games, but have now decided against the idea.

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While everyone seems to be outraged by the latest facebook scandal, in January 2018, Mark Zuckerberg made an announced that few media outlets reported or expressed concern over. In introducing algorithm changes, Zuckerberg said that Facebook would reduce certain content on peoples’ feeds, and keep traffic clear for updates from friends, liked groups, and “trusted sources” for news. 

It has since come out that “trusted sources” doesn’t mean news and information sites that we have personally follow, but which Facebook had deemed newsworthy for us.

According to the DailyWire, ”Those “trusted sources,” however, are not necessarily going to be the same pages and news sites that users follow; rather, they are sources that Facebook designates as “trusted” through what it says will be rankings produced by “a diverse and representative” sample of Facebook users (see full post below). Which sources are “trusted sources” and which are not, is unclear. Sources not deemed “trusted” — even those you choose to follow — will get buried or de-emphasized in your newsfeed.”

The effect of this has been a marked decrease of readership for many conservative sites, and an increase for numbers left leaning and “progressive” media outlets. According to one study, “The 12 most conservative sites lost an average of 27.06 percent of their traffic from Facebook”, while more liberal sites saw either significant growth in traffic from facebook or remained the same.

The point is, Facebook is skewing the type of news and information that they want users to find and read.

It appears as though it is not only major news outlets that are experiencing this negative change. Since February I have noticed a significant drop on this blog, both in terms the total number of referrals from Facebook and in the percentage of total reads that would normally result from Facebook referrals. Like any website, visitor numbers change depending on numerous factors, including the frequency of posting new material, and the ‘interest factor’. Not everything I write flies with success, but the difference has been pretty clear. Not only has the facebook readership been declining, for the first time ever, twitter referrals are out performing facebook.

I have asked other prominent Australian Christian bloggers about this, and they are noticing similar trends.


I’m not suggesting that Facebook is targeting Christians sites, but I suspect that are conflating Christianity with conservative, and the latter is certainly being affected. It is somewhat ridiculous though because Christian and conservative are not the same. This is a gross error that is often made in politics and media, and apparently also by social media. While Christians and conservatives may share some commonalities, on other issues Christians finds themselves in a very different place, because our identity and beliefs are shaped by the Gospel of Jesus Christ, not by any single political philosophy. Nevertheless, algorithms don’t lie!

Apparently, facebook users can take steps to partially rectify this bias. Go to and follow the steps: https://www.dailywire.com/news/26203/facebook-changing-your-newsfeed-heres-how-make-james-barrett

More importantly, let’s learn that neutrality is often alleged and is rarely true. It would be nice if platforms like Facebook and Google worked without prejudice, but this is the real world. It is perhaps too early for giving up social media, but let’s not think that the virtual world is any more impartial than the physical world.

As the Proverb says, ‘Trust in the Lord with all your heart and lean not on your own understanding.” And perhaps we should add,’ lean not on our social media.’

Julia Baird defends John Dickson…sort of

“It is easy to believe in freedom of speech for those with whom we agree.” (Leo McKern)

Like an episode of ‘Rumpole of the Bailey’, Julia Baird yesterday came to the defence of John Dickson, although in a somewhat less convincing performance.

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One week ago Rev Dr John Dickson raised a question on his personal Facebook page, concerning the manner in which the same sex marriage debate is being conducted in Australia. Within hours the post was taken down by Facebook, and then reinstated one day later with a somewhat fuzzy apology attached.

In yesterday’s The Age, Julia Baird came out swinging, first of all using testimony from Prince and then proceeding to argue, ‘Dickson’s questioning should not be slammed but aired, and he is right to argue conservative viewpoints should not be so rapidly shut down or dismissed as hate. It was very odd of Facebook to delete this post.’

At the same time, Baird didn’t hold back in offering her own view on Dickson’s comments,

‘This is a massive, inadvertently inflammatory call and one I do not agree with. Surely acceptance, tolerance and absence of judgment about difference would make LGBTI youth feel better. But, isn’t it up to them, to say what makes them feel better? It is also highly provocative to accuse those who either belong to, or are allies of the LGBTI+ community of augmenting the very hatred they have spent their lives trying to fight and diminish.’

The fact that a journalist in Australia has freedom to speak her mind and to disagree with another Australian, and to do so in the most direct manner, is a sign of a healthy society. Would we want our sitz im leben to be less than this? 

In her closing statement, rather than reiterating Dickson’s right to offer an opinion, it seems as though Baird crossed the floor to the prosecutor’s table, and it is these remarks that I find most odd.

Baird finishes by quoting another Facebook post, that of Sydney Chaplain, Garry Lee Lindsay,

I can’t see how this helps anything. Please don’t try to convince me that it is intellectual debate or you are approaching the subject with an open mind and a loving heart. You might be, but why do you have to say it? And why is it so important to make comment about other people’s lifestyle or culture on Facebook? Just go out and make friends with people because they are people, made in the image of the Creator, inseparable from God’s love.

“What about calling people to prayer for those poor people in Japan and Ecuador that lost their lives and family in the earthquakes? To start with!!! What about we stop writing posts like this one, make some soup and sandwiches, go and hand it out to the hundreds of rough sleepers on our streets every night and give them some company? Why don’t I? Because I’d rather whinge about the terrible people that aren’t like me, don’t think like me, don’t live like me. And do it from a distance, because then at least I know I’m OK. What a wretched man I am? Who will save me? Thanks be to God.”

First of all, Lee-Lindsay (and presumably Baird, given she is appealing to the quote) dismisses the importance of people offering comments about lifestyle and culture matters on Facebook. Although I wonder, does  Lee-Lindsay realise that he is guilty of the very thing he is accusing of others of doing? ‘Others mustn’t use Facebook to express opinions about sexuality issues, like I am doing right now…!’

Do Lee-Lindsay and Baird not realise that these issues of marriage and of transgenderism are very much public issues? Marriage may be a personal relationship, but it is also a societal one. If it were not, why are wedding ceremonies held in the presence of witnesses, and why does Government have a role and why do we have a national marriage registry?  Similarly, recent discussions on transgenderism demonstrates it is not merely a private issue: should boys be allowed to use girls toilets in schools? How is society to relate to people who don’t wish to identify with their biological sex? It is incongruous to suggest these issues cannot be discussed in public forums; these matters effect families, schools, communities and Governments. And if they are discussed, are only agreeable voices to be allowed?

Second, the quote implies that Christians such as John Dickson are whinging as they make public statements about SSM, when what they should be doing is ‘making friends with people’ and helping people where they are at. This is not only a very smug caricature of Christians, it is hugely presumptuous. How do they know we are not providing food for the hungry, and not praying for victims of those earthquakes?

Can we not do both? John Newton was a preacher and an anti-slavery campaigner. John Wesley preached more sermons than most and he started orphanages. Jesus preached, taught and addressed all manner of social and spiritual issues, and even daring to question the political realms, and he cared for the poor and broken. Christians I know are committed both to speaking and sharing, preaching and praying, and I have no doubt John Dickson does likewise.

Despite initially supporting John Dickson’s right to post on Facebook, Baird lands on what is becoming an all to common place; while John Dickson technically has the right to freedom of speech, he really shouldn’t say anything unless he is offering unqualified support for those who wish to pursue non-heterosexual lifestyles. In fact, Christians should stick to helping people and leave public discourse to others.

Ultimately, Julia Baird falls for the false antithesis: disagreement equals hate. Why is Baird propagating such poor logic? The latter may be an expression of the former, but not necessarily. For example, as a parent there are occasions when I disagree with my children’s choices, and yet I still love them. Indeed, love necessitates that I sometimes disagree with them. More than that, Jesus Christ lived and spoke constant love, and yet this love sometimes manifested itself by offering correction to people, even rebuke.

If Christians are to be anything like Jesus we will continue to trust and graciously speak his words, the gospel, and seek to love others as Christ has loved us. As far as John Dickson has tried to emulate his Lord and Saviour, he given us a worthwhile example to follow. It is clearly unpopular, but popularity is often a poor test for what is truly good and right.

What did John Dickson say? Facebook outrage

What was so shocking about a John Dickson post that Facebook found it necessary to delete it? What vindictive or vilifying comment did Rev Dr John Dickson make? What disgusting accusation did he write?

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mug shot of the accused

Here is the full gross hate-filled speech that has caused Facebook to act with swift justice, resurrected from the hidden vaults of a computer’s history:

“I might be wrong, but I think I detect a pattern of argumentation over same-sex marriage that potentially harms LGBTI youth and, yet, is partly the fault of those advocating for gay marriage.

It is true that demeaning insults were once part of the stock language against the LGBTI community in the public square. I can only imagine the damage that did to young (and old) people wrestling with their sexuality. It is a terrible part of our recent history. God, forgive us!

But I haven’t seen many demeaning insults directed at the LGBTI community in the public square in the last few years. Whether on The Project or ABC’s Q&A, it seems that all or most of the intemperate language and spiteful tone comes from advocates of gay marriage, while defenders of classical marriage—even if they are wrong and loopy—seem to have learned to engage in this contest of ideas with respect and civility.

But here is the thing that intrigues me most. At the climax of many of these public debates, as advocates of gay marriage raise their voices and deliver their insults, they frequently declare with unnoticed irony something like, “And this is precisely why we shouldn’t have a national Plebiscite on gay marriage: the discussion is so negative and hate-filled, and it can only reinforce feelings of rejection among LGBTI youth.” They sometimes cite a recent surge in calls to LGBTI helplines to prove it.

But my fear is that by heightening the tone of the debate and reiterating the hatred which classical marriage advocates allegedly have for the LGBTI community, it is advocates of gay marriage themselves who are unwittingly entrenching in young gay and lesbian men and women the sense that there is something wrong with them, that there is a whole segment of Australian society that despises them and sees them as second-class citizens. In short, isn’t it possible that the LGBTI community’s frequent claims of being a despised minority are exacerbating feelings of being hated among LGBTI youth?

But imagine an alternative scenario. If gay marriage advocates chose tomorrow to emphasise in public debate that it’s entirely possible to disagree with same-sex marriage and be deeply respectful of LGBTI people, isn’t it possible that young gays and lesbians listening in would be spared some of the harm this debate could cause? If calm and civil discussion was the order of the day, instead of tribalism and slurs, wouldn’t LGBTI youth feel better about who they are and less ‘under attack’ from other segments of society?

I realise I see all this through the lenses of classical Christian convictions and centuries of social power. I have tried to assess my motives and look at it from the perspective of others. But I am left wondering if gay marriage advocates bear as much responsibility as traditional marriage advocates for ensuring that LGBTI youth are not harmed in the lead up to the Plebiscite.”

The offence is as easy to spot as a Facebook algorithm…well, no, it’s not.

Facebook stipulates that,

“We remove content, disable accounts and work with law enforcement when we believe that there is a genuine risk of physical harm or direct threats to public safety. Learn more about how Facebook handles abusive content.”

Fair enough, but where are any of those things in John’s post? Perhaps someone wrote a comment in the thread, so appalling that it required the entire discussion to be erased? Unfortunately the entire discussion has been deleted and so we cannot verify, although I did read many of the comments while the thread was still available and I only read civil dialogue, even when disagreement was proffered.

No one is surprised by the fact that Facebook contains millions of appalling groups, pages, comments, and images; things that are truly sickening and derogatory, toward all kinds of peoples. If Facebook was genuinely concerned with bullish, defamatory and hateful speech, perhaps they might consider visiting the pages of some football clubs, or ABC’s QandA, or The Age newspaper (I’m referring to comments posted by members of the public).

Let us be clear, John has raised a reasonable question, one based on valid observations about current conversations on LGBT issues. He was not preaching a message; he offered an opinion and then asked what other people thought. He was respectful, and called for  ‘calm and civil discussion’. He made it clear (at the end of his original post) that he would delete any harmful comments. As anyone can see for themselves, John expresses concern for LGBT people, and bemoans the fact that too often debate on SSM resorts to insults.

And yet, Facebook determined to have this respectful conversation taken down. Why? At this point in time Facebook have not responded to John’s enquiry, nor that of others who have written and asked questions.

The famous American Chef, Anthony Bourdain once said, “I don’t have to agree with you to like you or respect you.”

It appears as though Facebook is joining the league of those who haven’t read Bourdain’s recipe!

Disallowing serious and legitimate discourse is not a sign of a mature society, but of a regressive culture that has become enslaved to an absolutist and oppressive ideolog. This is increasingly the case in Western societies as we see politicians,  media personalities, and entertainers insist the population adhere to their self-defined and unprovable moral truths. The fact that their definitions frequently change doesn’t get in the way of them demanding unquestionable allegiance. Under such a system it is irrelevant whether one speaks with compassion and clarity, and with evidence and grace; it is enough that the secularist’s sexual proclivity has been questioned.

We are somewhat stunned by Facebook’s actions, but let’s remember, this is nothing new. During his life Athanasius found himself exiled 5 times for speaking his views. William Tyndale was burnt alive for giving the English people the Bible in their own language, and John Bunyan had freedom of speech snatched from him and a prison cell given instead. This is not the first time in history when sensible speech has been censored, and it won’t be the last. Yes, it is irrational and intolerant, but such was the experience of the gentlest, most loving, rational, gracious man to have ever walked the earth, Jesus Christ.  The full beauty of glory of God dwells in Him, and yet the world disdained his talk of peace and love, and people despised the fact that he showed grace toward people, even those with him he strongly disagreed.

With perspective, last night’s actions by Facebook are pretty small, but they are certainly symptomatic of a broader issue that ought to concern not only Christians but all people who believe in fair, truth-seeking, and respectful debate.

20 Guidelines for engaging in social media

Social media is not your best friend and neither is it the bastion of everything evil. Platforms like facebook and twitter are tools that can be used for good, for non- good, and for the plumb-inexplicably weird. And whatever the motive, every post and tweet is like throwing a paper airplane outside in the wind, you might throw it in one direction but you have no control over where it will end up.like-us-on-facebook-337256

My use of social media has had its shares of successes and derailments, there have been moments of punching the air with elation and wanting punch someone up close, of feeling like I’ve done something and disappointment at the fact that no one has noticed how smart and whimsical I’ve just been.

Hence, I’m writing a post about how to participate in social media. This is as much a personal guide as anything. Many of these points may be useful for anybody, and others are specifically for Christians, for Christians can be particularly constructive on social media as well as rather embarrassing.

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Here are my 20 principles for participating in social media:

1. Facebook or Twitter? Both, either or none. They are useful tools but life will go on quite happily without them. Twitter is useful for gathering and promoting information about events, news stories, hot issues. Facebook is great for connecting with people, and sharing more personal moments (although don’t ever think that facebook is truly private).

2. Before you post/tweet/comment, ask yourself, will this adorn the Gospel, confuse the Gospel or betray the Gospel?

3. Ask yourself, how will people interpret this tweet/post? How will non Christian read it, as well as Christians, and friends. For example, if you decide to skip church in order to enjoy a Sunday morning sleep in, is it helpful to tell Facebook? What are you communicating to your unbelieving friends? What are communicating to your church family?

4. Be careful about engaging in hashtag. People love getting on the bandwagon, but sometimes we do it without knowing the facts.

5. Don’t say something if you’re not prepared for commentary, both positive and negative, and the unexpected.

6. Be truthful. Titus 2:8 talks about, ‘soundness of speech that cannot be condemned, so that those who oppose you may be ashamed because they have nothing bad to say about us.’

7. Not everything we read on social media is true!

8. Be gentle and kind, especially toward people who disagree with you. ‘A gentle answer turns away wrath, but a harsh word stirs up anger.’ (Prov 15:1)

9. In an attempt to be ooze normalness, some Christians think that we should avoid quoting Bible verses and offering Gospel thoughts. Don’t be awkward or artificial, but don’t hide the wonders and beauty of the good news of Jesus Christ. We have something to say.

10. Don’t be one dimensional. You’re not always chipper. We’re not always angry. We’re not always talking about football or church or what the kids have achieved this week

11. Regularly check your security settings

12.Be careful about posting photos, especially of your kids.

13. It’s ok to block someone or to decline a friendship invitation.

14. appreciate that issues are almost always more nuanced and complex than 140 characters will allow.

15. Social media is meant to be spontaneous, but it doesn’t hurt to think before you tweet

16. Don’t read everything literalistically; rhetorical devices such as hyperbole, irony, sarcasm, are not only found in books.

17. If you’re really mad at something, it is generally a really good idea to cool off before pressing enter on your over the top vent.

18. If you think you’ll regret it tomorrow, don’t say it today

19. Don’t be a single issues person: exception to this with the accounts that are used for a business or special interest group.

20. Stop trying to be a prophet. Aussies don’t like tall-poppies and you’ll end up frustrated at the fact that Australia isn’t listening to you.

What would you add to this list?